MAIZ
Client Overview
MAIZ is a distinctive fine dining concept that showcases authentic Saudi cuisine in a setting that reflects the rich cultural heritage of Saudi Arabia. Located in Ad Diriyah, a historical landmark and former capital of the Emirate of Diriyah, MAIZ is part of the kingdom’s economic diversification plan, offering a dining experience deeply rooted in Saudi culture and tradition.
Problem
MAIZ needed a visually captivating and culturally immersive website that would reflect the authenticity of its dining concept and location. Their existing website lacked the aesthetic appeal and rich storytelling required to capture the essence of Saudi cuisine and culture, which impacted their ability to attract both local and international customers.
Solution
IBT designed a culturally inspired website for MAIZ that combines modern design elements with traditional Saudi aesthetics. We focused on creating a visually stunning interface that emphasizes the restaurant’s unique location in Ad Diriyah, while also highlighting its authentic cuisine. The website features an interactive menu, virtual tour options, and rich multimedia content to engage visitors and showcase the MAIZ experience.
Results
- Enhanced Brand Perception: The new website successfully communicates MAIZ’s cultural and culinary uniqueness, elevating their brand image.
- Increased Reservations: The improved user experience, combined with an easy-to-use online reservation system, led to a 35% increase in bookings within the first month.
- Higher Customer Engagement: The integration of interactive elements and multimedia content has increased visitor engagement by 40%.
Client’s Testimonial
“IBT understood our vision and brought it to life through a beautiful website that truly reflects the heart of MAIZ. The design, attention to detail, and cultural elements have helped us connect with our audience in a meaningful way. Our bookings have gone up, and we’re receiving positive feedback from our guests.”
Conclusion
IBT partnership with MAIZ resulted in a website that not only enhances the dining brand but also honors the rich cultural heritage of Saudi Arabia. By focusing on design, user experience, and storytelling, we created a digital platform that complements the fine dining experience, driving engagement and reservations.