Kingston
Client Overview
At Kingston, we work across the entire life cycle of the development process, from developing your vision and the inception of the project through to operations. In effect, we deliver your vision to reality.
Problems
Kingston approached IBT with the challenge of enhancing their online presence to better reflect their comprehensive service offerings and expertise in project development. Their existing website was outdated, lacked clarity in conveying their full range of services, and did not effectively engage potential clients. Additionally, the site was not mobile-friendly and had usability issues that hindered user experience.
Solutions
IBT redesigned the Kingston website with a focus on clarity, professionalism, and user engagement. Key improvements included:
- Modern and Professional Design: Created a sleek, professional design that accurately reflects Kingston’s expertise and comprehensive services.
- Clear Service Presentation: Developed clear, dedicated sections for each stage of the development process to help potential clients understand Kingston’s offerings.
- Mobile Optimization: Ensured the website is fully responsive and provides a seamless experience on all devices, from desktops to smartphones.
- Enhanced User Experience: Improved navigation and usability to make it easy for visitors to find information and engage with Kingston’s services.
- Visual Storytelling: Incorporated visual elements and case studies to effectively communicate Kingston’s success in delivering projects from vision to reality.
Results
- Increased Traffic: Website traffic increased by 50% within the first three months post-launch.
- Enhanced User Engagement: Average session duration improved by 60%, indicating visitors are spending more time exploring the site.
- Higher Conversion Rates: Conversion rates for project inquiries and consultations increased by 45%.
- Improved Mobile Experience: Mobile bounce rate decreased by 30%, reflecting the success of the mobile optimization efforts.
Client’s Testimonial
We are extremely pleased with the new website designed by IBT. They have transformed our online presence into a professional and engaging platform that clearly communicates our comprehensive services. Our clients appreciate the improved usability and clarity, and we have seen significant improvements in traffic and inquiries. IBT’s expertise and attention to detail have made a real difference.
Conclusion
The partnership between Kingston and IBT led to a successful website redesign that significantly improved user engagement and conversion rates. IBT’s expertise in web design and understanding of Kingston’s comprehensive service offerings were crucial in creating a site that effectively communicates their value and supports their business growth. Kingston now has a modern, professional website that enhances their online presence and helps them deliver their clients’ visions to reality.