adidas
Overview
Adidas is a global leader in sportswear, renowned for its innovative and high-performance footwear, apparel, and accessories. With a legacy of over 70 years, Adidas has become synonymous with quality and style in sports and fashion.
Problem
Adidas’ previous website faced challenges in delivering a seamless shopping experience. The design was outdated, and navigation was clunky, making it difficult for users to find the right products quickly. Additionally, the site wasn’t mobile-optimized, causing a suboptimal experience for shoppers on smartphones. The online store lacked a personalized feel and efficient checkout process, leading to a drop in conversions.
Solutions
At IBT, we worked closely with Adidas to redesign their website and eCommerce platform with the following solutions:
Sleek, modern design that mirrors the innovative spirit of Adidas.
Mobile-first approach to ensure a smooth experience across all devices.
User-friendly navigation with easy filtering to quickly find products.
Streamlined eCommerce process with a faster checkout system.
High-quality product images and integrated customer reviews for better decision-making.
Results
45% increase in online sales within the first quarter.
30% improvement in mobile user experience and engagement.
Enhanced product visibility and easier product discovery, leading to a 25% reduction in bounce rates.
Increased customer retention through a more personalized shopping experience.
Client Testimonial
“IBT completely transformed our website and eCommerce platform. The new design captures the essence of Adidas and makes it easier for our customers to shop. We’ve seen a significant increase in sales and customer satisfaction. IBT is a trusted partner for our digital needs!”
— Adidas Team
Conclusion
By merging IBT’s expertise in design with Adidas’ powerful brand, we were able to create an eCommerce experience that is sleek, functional, and aligned with the brand’s commitment to excellence. The new website not only delivers an engaging shopping experience but also drives measurable results in both sales and customer satisfaction.